I am a creative leader with 16+ years of experience in advertising
who thrives on building meaningful connections between brands and their audiences.
With a genuine passion for storytelling, I specialize in shaping brand identities, crafting engaging narratives, and bringing big ideas to life. Whether I’m developing a brand campaign, mentoring a creative team, or optimizing processes for efficiency, my goal is always the same: to create with purpose and drive meaningful results.
CREATIVE PORTFOLIO
IN THEIR WORDS
There are not enough positive words in the dictionary to describe what it’s like working with/under Nicole. She is not only an incredibly talented designer, but she is also a knowledgeable, caring manager. She has been an invaluable leader in our agency. Her positive attitude and problem-solving skills create a work environment where everyone feels valued and empowered. Nicole has a unique ability to inspire and motivate the team, ensuring that each member reaches their full potential. She never hesitates to take the time to show you how to do things that you don’t know how to do or that you’re looking to learn.
Nicole is also a huge team player in addition to being your manager. If there is a large workload on any given day, Nicole is first to volunteer and ask, “How can I help?”. She is always open to your thoughts or considerations and is always willing to update our process to make sure it is working seamlessly as our workload changes/adjusts. I absolutely LOVE working with Nicole and I hope to continue to do so for many years to come!
Kristin MacMahon
(Direct report of 7 years at NaviSync)
Nicole is a top notch professional. She is not only a master at the big ideas, but a creative talent that pays close attention to detail and vision. She’s a hands-on designer as well as a team leader and mentor that puts care and purpose into those that work with her. The success of her team is always at the forefront. Everyone working with her feels seen and heard and the individual growth over every person is independently nurtured. She adds high end value to the amazing work she produces. A gem.
Jennifer LaPeruta
(Colleague for 8 years total at both Ferrara & Co. and NaviSync)
It has been an absolute privilege to work under Nicole's leadership over the last 9 years. Nicole's approach to leadership is truly rare and a breath of fresh air. She treats her team not just as employees but as individuals with unique personalities, strengths, and challenges. Her genuine care for our well-being, both professionally and personally, creates a supportive and nurturing work environment. Nicole's ability to connect on a human level makes us feel valued and understood, which significantly boosts our morale and motivation. This empathy sets her apart and makes her an outstanding leader who inspires loyalty and dedication from her team.
Her unwavering commitment to quality ensures that we stay on top of our projects, down to the smallest details. Yet, she also empowers us by ensuring we have the skills to manage our own projects and holds us accountable for our work. She constantly pushes us to be our best while showing gratitude for the contributions we already make. Nicole's forward-thinking approach, attention to detail, and relentless motivation for success are qualities I admire and learn from every day. She consistently puts her team first.
When I think of the leader I want to be, I think of the traits Nicole possesses. And I am so fortunate to have been shaped, molded, and taught by someone with such empathy, drive, and unwavering commitment to quality. Nicole's leadership has not only guided me professionally but also inspired me personally. Her example is one I strive to follow in my own career, making her an indelible influence and a true mentor!
Adreanna Santos
(Direct report of 9 years total from Ferrara & Co. and NaviSync)
Nicole’s dedication and talent for creating is unmatched. I’ve seen her grow from a young designer to the powerhouse she is today. Be it a small ad in a magazine to a multi-page site, you can be sure Nicole will make it amazing. That’s what she does. She is an inspiration to myself and everyone she works with.
Brian Burch
(Colleague for 7 years at Ferrara & Co.)
I worked with Nicole for years. In that (what felt like short) time, I learned it didn’t matter if it was broadcast, social or a coupon pad. She consistently brings strategy, forward thinking and beautiful design to the table. She’s both a “big idea” person and someone who knows details matter. Plus, her passion is contagious
Jackie Baramendi
(Colleague for 3 years at Ferrara & Co.)